Southwest PRSA

I think that the APR process is a must for all public relations professionals who want to maximize their potential in their career.  It’s about a commitment to a strategic, researched-based approach to communications that will add the most value to your client or your organization.  I think it also underscores the importance of continuous learning and education in our careers – of always striving to understand and apply the theory that underpins what we do every day.

Going through the APR process, particularly preparing for the examp, demands that you really think about how you work every day and fills voids in your knowledge base. Also, developing your portfolio and preparing for the Readiness Review provides an opportunity to take stock in your career and focus on areas for development. I would highly recommend all PRSA members who are serious about deepening their knowledge base and enhancing their career to consider going through the APR process. You won't regret it!

The distinction of the APR is not only good for practitioners but its also good for the field of public relations. I would encourage others to pursue their APR because they have a passion for the profession and want to not only test their ability but also learn about the history of public relations. Attaining my APR has renewed my confidence as a practitioner and allowed me to grow as a professional. For those looking to advance their career, APR is definitely the path to choose.

My personal journey has been one of greater understanding and appreciation. Appreciation to my colleagues for their confidence in my abilities, and a greater understanding through my preparation for the computer based examination. Like all great accomplishments, it did not come overnight and without hard work. That makes the outcome even sweeter.

I encourage each practitioner to seriously consider the journey of professional growth and understanding that only the APR can provide.